Bishoujo Senshi (美少女戦士 Bishōjo Senshi) is a cute-typed brand introduced in Aikatsu! Passion Stars. It is also Erika Hanano's favorite brand. The concept of the brand is inspired by sailor uniforms and magical girls. Its main user is Erika Hanano. The top designer is Naoko. Its special appeal is Senshi Attack Flash.


Bishoujo Senshi is a sailor uniform-based brand that was founded in Japan. It is designed to make the user look cute and feminine yet feel strong and tough.


Naoko created the brand because she was inspired by a magical girl manga series she wrote and she also wanted to create a cute brand that was unlike any other before it. She decided to call the brand Bishoujo Senshi after her manga series. Both the brand and the manga series grew in popularity after the brand was released.

Brand Concept

Created by Naoko, Bishoujo Senshi is inspired by sailor uniforms, magical girls, and her magical girl manga series. This brand will make you look cute and feminine like a schoolgirl yet feel strong and tough like a magical girl at the same time. Show off your cuteness and toughness with this brand!

Known Users

Top Designer

The top designer is Naoko. She is also a mangaka who writes a well-known magical girl series. She is a kind and strong-willed woman. She likes idols who fit her brand such as Erika Hanano.



Known Coords


The brand's mascot is Bishoujo-chan.

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